Dec 3, 2024 · 7 top campaigns from 2024 and the tactics that drove success These breakthrough strategies propped up brand results, serving as examples for marketing leaders feeling the …

Marketing Dive provides in-depth journalism covering the most impactful news shaping the marketing industry. We cover topics like social media, video marketing, mobile, data and …

Oct 21, 2024 · UPDATE: Dec. 3, 2024: Walmart is expanding its “Gifts That Show You Get Them” holiday campaign with four new spots that build on the effort’s pop culture theme. The original …

Nov 5, 2024 · Amazon’s holiday campaign spotlights classic song, acts of kindness A janitor’s dreams of stage fame are realized in ads that feature Burt Bacharach and Hal David’s “What …

May 17, 2022 · Burger wars: How Burger King’s rivalry with McDonald’s reverberates through adland Despite McDonald’s boasting twice as many restaurants, five times the ad budget and …

Nov 21, 2024 · Monopoly Go! looks to stay on top with star-studded campaign To boost a game that has pulled in more than $3 billion in revenue in its first year, maker Scopely is running a …

Mar 19, 2024 · How Bubly aims to shake up sparkling water with new Burst brand extension Bouncy ads unite Burst with the core Bubly line as parent PepsiCo eyes a potential $1 billion …

Dec 20, 2024 · Nike shifts more performance dollars to brand building as part of reset The marketer is recentering on sports as its North Star while reducing a reliance on promotional …

Oct 19, 2023 · Snap helps brands streamline creator partnerships with new solutions Creator Collab Campaigns include a Creator Discovery API, a new midroll ad placement and a feature …

Nov 20, 2024 · Adam Driver turns 5-star Amazon reviews into theatrical monologues The Hollywood star amps up the drama of “deeply personal” reviews in time for Black Friday week …