Nicknamed "Prime Time", "Neon Deion", and since becoming a coach, "Coach Prime", he played in the National Football League (NFL) for 14 seasons with the Atlanta Falcons, San Francisco 49ers, Dallas Cowboys, Washington Redskins, and Baltimore Ravens.

Coach Prime is an American television documentary series about college football head coach Deion Sanders. On April 26, 2023, Sanders announced that Prime Video Sports renewed the show for the 2023 season during an interview on The Pat McAfee Show.

In his second season as Colorado head coach, Deion Sanders leads the Buffaloes in their return to the Big 12. Quarterback Shedeur Sanders and Heisman contender Travis Hunter aim to live up to their great expectations with the attention of the nation upon them.

Coach Prime is the biggest story in college football. Watch how his coaching legacy was built in his third year at Jackson State as his team experiences a dramatic season that includes a water crisis, player injuries, and heightened expectations for his football team.

Coach Prime leads the Colorado Buffaloes on an undefeated streak, gearing up for two epic Pac-12 showdowns against Oregon and USC. Buffalos look to stay undefeated with Heisman hopeful Travis Hunter sidelined by injury. If adversity reveals …

Coach Prime: With Deion Sanders, Shedeur Sanders, Travis Hunter, Andre' Hart. Follows legendary football player Deion Sanders, as he embarks on a new chapter as a college football coach.

Coach Prime is the biggest story in college football. Watch how his coaching legacy was built in his third year at Jackson State as his team experiences a dramatic season that includes a water crisis, player injuries, and heightened expectations for his football team.