NEW YORK – February 3, 2025 – Paramount Global and Nielsen, a global leader in audience measurement, data and analytics, have signed a new, multi-year deal, effective immediately. The partnership includes measurement for all Paramount platforms: national and local broadcast, all cable networks, and streaming on Paramount+ and Pluto TV.

Feb 3, 2025 · Paramount, one of the largest TV networks in the U.S., announced on Monday a multiyear measurement agreement with Nielsen, ending a contentious four-month standoff between the two firms. Why it matters: The deal, effective immediately, allows CBS to leverage Nielsen's ratings data from the 67th Grammy Awards , which aired Sunday night on CBS.

Feb 3, 2025 · Media giant Paramount Global and Nielsen have signed a new deal that would see the research firm provide measurement and analytics services across the CBS parent company's platforms, ending a long ...

Feb 3, 2025 · Paramount Global has officially renewed its contract with Nielsen, four months after hitting an impasse over cost of services.. The deal announced Monday spans multiple years, effective ...

Feb 3, 2025 · Paramount Global and Nielsen have struck a new multiyear ratings measurement partnership, resolving a four-month standoff after the two companies’ previous contract expired on Oct. 1. The new...

Feb 3, 2025 · Paramount Global and Nielsen have inked a new, multi-year deal that ends the months-long dispute that saw CBS and Paramount+ reporting viewership of their programming courtesy of <checks notes ...

Feb 3, 2025 · But Paramount stopped using Nielsen data on Oct. 1, 2024, when its previous contract expired (the company used data from rival ratings provider VideoAmp for press releases and other reporting in ...

Feb 3, 2025 · NEW YORK — Paramount Global and Nielsen have inked a new, multiyear deal that will provide measurement for all of the company’s platforms, including national and local broadcast, all cable networks,and streaming on Paramount+ and Pluto TV.

Nielsen and Paramount Global are counting on each other once again. The two companies have struck a new deal that will reinstate access to the measurement giant’s audience ratings for the media ...

New York - February 3, 2025/PRNewswire/ -- Paramount Global and Nielsen, a global leader in audience measurement, data and analytics, have signed a new, multi-year deal, effective immediately. The partnership includes measurement for all Paramount platforms: national and local broadcast, all cable networks, and streaming on Paramount+ and Pluto TV.