Practical insights to refresh your PPC approach for the new year, from cleaning up your accounts and upskilling strategically.

Organic traffic has dropped big time for HubSpot, considered by many to be the gold standard of B2B vendor blogs.

Google Analytics 4's new cross-property report copying feature streamlines configuration management, saves time, and enhances consistency.

Google's PMax updates offer enhanced search reporting, asset group reporting as well as more exclusion and advanced targeting ...

What the quality raters do. Google’s quality raters are used by outside consultants hired by Google to assess the quality of the Google search results. They do not directly influence the search ...

Google has removed the breadcrumbs from the mobile search results, saying this will provide a “cleaner, more streamlined look for how URLs appear in search results.” There is no change to the ...

Brave Search today announced Rerank, which lets you “raise” (boost) or “discard” (remove) websites from its search results, is available to all users. How it works. When you search on Brave, a Rerank ...

With zero-click results and skyrocketing referral traffic, LLMs are the new gatekeepers of the web. Adapt your strategy for this shift.

Vidhya Srinivasan aims to drive the integration of AI innovations into Google’s shopping and payments ecosystem.

Here’s how the DOJ's case against Google and proposed market changes could forever reshape search engines, SEO, and digital privacy.

The new feature combines Search Term Matching and Text & URL Optimization to increase reach and drive higher conversions.

The class-action lawsuit against Meta could mean compensation for advertisers charged based on allegedly inflated reach ...