This week's Ad Spot features Messi playing rugby in Apple TV’s campaign, Desperados bringing Latin vibes with Ovy On The Drums, and Star Sports turning up the heat for the India-Pakistan cricket clash ...

The tequila beer brand launches an energising musical campaign inspired by Latin youth culture in collaboration with ...

At the heart of the campaign is “ GUAO GUAO ,” an infectious new track by Ovy On The Drums featuring Venezuelan rapper Micro ...

Latin Grammy -winning producer Ovy on the drums, has backed Desperados’ new campaign ad with a dance competition. This was ...

If there’s one thing we know for sure, it’s that Nigerians love a good vibe. Whether it's at a concert, a house party, or ...

We sat down with the Colombian producer to learn more about his creative process, the current Latin music landscape, and his new partnership with Desperados.

Colombian Producer OVY ON THE DRUMS Leads the Charge in Desperados' Latest Global Movement Lagos, Nigeria –0, 2025: Today, ...

“Beer with a Latin Vibe” launched last week with an original Dominican dembow track called “Guao Guao,” produced by the Colombian artist with lyrics performed by Venezuelan rapper MicroTDH.

Instead of trying to engineer itself into culture, Desperados brought Ovy on The Drums in as artistic director to consult the brand, not only on this campaign but on future advertising.

More about drum machines Arturia's limited-edition DrumBrute Impact 1984 gives its analogue drum machine an '80s facelift Behringer releases RD-78, a $199 Roland CR-78 clone that promises to "bring ...