“What I experienced on (Xiaohongshu) so far has been really great and inviting,” said Garman, who has left two posts on the platform. “I like your makeup,” a Xiaohongshu user from Beijing ...

Xiaohongshu's "Explore" page is similar to ... where users can directly buy items including clothing, make-up, and accessories. It is seen as relatively less censored than other platforms: users ...

“What I experienced on (Xiaohongshu) so far has been really great and inviting,” said Garman, who has left two posts on the platform. “I like your makeup,” a Xiaohongshu user from Beijing ...

makeup and fashion. But while it has cornered the Chinese market, it hasn't gained much prominence beyond the Chinese-speaking world. Until now. Xiaohongshu is surging in popularity worldwide in ...

There are makeup tutorials, traveling tips ... referring to everyone who is making the move to this platform. The name Xiaohongshu translates to “Little Red Book,” which US users are calling ...