The Oregon Ducks have partnered with Pathway Sports and Entertainment, a company that is focused on monetizing the name, image, and likeness or NIL rights of at ...

Celebrating mediocrity is a time-honored tradition with the Razorbacks. Gone are the days when a 9-2 Arkansas team turned ...

A robust NIL program and a savvy general manager have made the Red Raiders into a big offseason winner. But will that ...

Could Brad Stevens take the reins in Bloomington with Mike Woodson expected to leave the Hoosiers after this season?

Patrick and Brittany met in high school in Texas. As the Kansas City Chiefs play in their third straight Super Bowl, all eyes will once again be on quarterback Patrick Mahomes. Cheering him on will be ...

Tamar Bates, Caleb Grill and the rest of the Tigers welcome Texas A&M to Mizzou Arena for Saturday’s special game.

There has never been a better time in history to be a college athlete. Many of the football and basketball players you watch ...

NiJaree Canady knows everyone is going to assume she joined the Texas Tech softball team because of her NIL deal. The move ...

Future Heisman Trophy winners could soon have another reason to pick Georgia over Texas. Driving the news: State Sen. Brandon ...

Blanchard received a three-year deal to stay in Lubbock through 2027 with a total value of $1.575 million, per a source.

During Texas Tech's first scrimmages of the fall, players from Odessa College surrounded Canady on back-to-back days, asking her to sign their game-worn visors and pose for pictures. To other ...