Super Bowl freebie comes despite plans by new CEO Brian Niccol to cut costs at the coffeehouse chain by slashing the number of deals and promotions.
CEO Brian Niccol explains the company’s pivot back to its roots.
On Monday after the Big Game, Starbucks Rewards members can use a coupon on the mobile app to get a free tall coffee when ...
Starbucks will offer a rare perk on Monday: free coffee. Under CEO Brian Niccol, the coffee chain has drastically reduced its deals and giveaways in an attempt to boost its bottom line.
your post-game day coffee is on us," the coffee giant said. The announcement follows another change implemented across Starbucks locations just last week – free refills on hot brewed or iced coffee.
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