Women’s sports historically have been treated like a charity and not a business,” the founder of a sports media site said.

Los Angeles Lakers superstar Lebron James is going viral for an insane dunk against the Charlotte Hornets, over former ...

Nike’s willingness to pay Jordan’s fines was intended to be a marketing plan to sell the sneaker that was crowded with ...

In January, Puma announced a team-up between various versions of Ball’s signature line of MB (Melo Ball) basketball sneakers and one of the most recognizable brands in pop culture, the Teenage Mutant ...

New Balance has enjoyed a long history of making quality footwear, and now fans of their old-school basketball shoes have a ...

During NBA All-Star Weekend, the best of the best in pro basketball flocked to the Chase Center in San Francisco to show off ...

Basketball fans and players alike have been anticipating Caitlin Clark's basketball shoe since she was in college. Clark ...

Understandably, Jordan is staunch in his loyalty to the brands that have made him a billionaire, with Nike chief among them. The extent to which he champions his endorsement partners is no better ...