Unsurprisingly, NFL’s GOAT (and the sports world’s biggest watch guy) Tom Brady kept everyone guessing with an exquisite ...

Super Bowl LIX was full of big moments, from Kendrick Lamar's halftime show with SZA to the Philadelphia Eagles' victory.

The first international auction held in Saudi Arabia featured luxury watches and jewels, international art, Arab artists, and ...

From Serena Williams’ on-theme AP to Jalen Hurts’s ultra-complicated Patek, the big game was brimming with outrageous ...

Tom Brady wore a luxurious Jacob & Co. watch, the Caviar Tourbillon in the Yellow Sapphires design, for his first Super Bowl ...

Andy Warhol famously once quipped, “I don’t wear a Tank to tell the time…I wear a Tank because it’s the watch to wear.” The ...

“His nickname is ‘Condition Nick’ because he always wants the best example of any watch he’s interested in,” Mr. Harkness ...

Leonardo Di Caprio is about to be named as a brand ambassador for Rolex, according to WatchPro sources. Mr Di Caprio is a ...

From Cartier’s Tank and Van Cleef & Arpels’ Cadena to Chanel’s Première and the Rolex Datejust, these are the classic watches ...

Brady signed a 10-year, $375 million contract with Fox Sports, following his 23-year NFL career, during which he played in 10 ...

Last night saw the Philadelphia Eagles beat the Kansas City Chiefs at the 59th Super Bowl, and there was more than a few ...