The K-pop world is no stranger to rebrands, but NJZ seems to have taken fans by storm in hilarious and confusing ways.
One of the biggest-selling K-pop acts, NewJeans, will perform under its new name for the first time at ComplexCon Hong Kong in March.
The performance gained significant attention from old and new K-pop fans, accumulating over 3 million views on YouTube. Groups 2NE1 and BigBang, which swept the K-pop scene in the late 2000s ...