The new Kylie Cosmetics Natural Blur Powder Foundation has been hailed for its lightweight matte finish and 12 hours of wear, ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Announced today, February 14, and officially launching on February 17, the first Hannah Bahng x rom&nd collection includes a ...

Eyeshadow is one of the biggest beauty trends for fall 2025 if the runways are any indication. It had a starring role at many key shows, including this matte take seen at Luar. The inspiration?

When applied correctly, makeup can result in an instant transformation. For women over 50, the right products and techniques ...

Understanding hooded eyelids can be a journey in itself, and the right tools and techniques are your best companions. Let’s delve into some expert-driven hacks that simplify the makeup routine for ...

The best fall 2025 beauty trends are anything but mundane. From tousled, sky-high hair to '90s-inspired cool-toned shadow, ...

Made in Chelsea star Louise Thompson has shared her beauty secret as she said that she doesn't need Botox and it gives her a ...

Issa Rae and Hannah Diop just shared brand-new details about their beauty routines, self-care and their clean haircare brand, ...