Matilda Djerf seems to be angling for a rebrand after her Djerf Avenue scandal with a new brown hair colour. We investigate.

we caught up with Matilda Djerf on all things beauty – from her holy grail make-up and skincare formulas and brands to the thought process behind her debut haircare products. Why did you launch ...

In an Instagram post on Tuesday, Matilda Djerf said she was “genuinely sorry” to anyone she has “hurt or let down” after the tabloid, Aftonbladet, reported employees at her company had ...