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ADWEEK on MSNKraft Heinz's CMO on the Secret Sauce Behind Its Mustard CollabThe collab dropped at the Grammy's and ahead of the Super Bowl, but Todd Kaplan says its been a year in the making.
In its latest collaboration with Dijon McFarlane, aka DJ Mustard, Heinz has launched a limited-edition mustard offering.
The marketer launched the culturally minded — and perhaps overdue — campaign with a spot that aired during the Grammy Awards.
"Much like HEINZ, Mustard is someone who goes all in when he creates something to put out into the world," says Todd Kaplan, North American Chief Marketing Officer for Kraft Heinz. "He has been a ...
But this time, it’s not just about beats, it’s about eats. Recent Grammy Award-winning producer Mustard has joined forces with HEINZ, creating a limited edition condiment collaboration called the ...
American food company Heinz has announced its collaboration with record producer Mustard. After a huge demand from fans, the company has finally joined hands with the Grammy winner.
Mustard, who has long flaunted a diamond-encrusted HEINZ mustard chain, finally makes his love for the brand official with ...
Real ones know there are only two legendary mustards – ahem, MUSTAAAAAAAAAARRRDs – out there. Last night, during the biggest night in music, HEINZ and award-winning producer, Mustard, officially ...
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