Kendrick Lamar stormed the field at Super Bowl LIX Sunday night, a major cap to what has been a massive year for the rapper.

From PlayStation references to America's political divide, Serena's crip walk to that "Gloria" jacket, here's a look at what the Grammy- and Pulitzer-winning rapper's show was really saying.

Kendrick Lamar is the first solo rap artist and Pulitzer Prize winner to headline a Super Bowl halftime show. His poetic lyricism, often filled with metaphors and subliminal messages, served as an interesting performance for today's political and cultural landscape.

Spike Lee, like millions of other Americans, tuned in to the Super Bowl halftime show to watch Kendrick Lamar ‘s history-making spectacle. As Lee reflected on the Pulitzer-Prize winning artist’s show, the first rapper to headline the coveted mid-game performance, he drew parallels to his own film work.

The chatter online after Kendrick Lamar's halftime performance is exactly what the best marketers want for a product launch or event.