In downing unbeaten UCLA, the Trojans sensation silenced doubters with 38 points and 11 rebounds in an 8-block party at a ...

USC athletic director Jennifer Cohen shares her views on football coach Lincoln Riley, how she is adapting to a new pay era ...

USC beat the No. 1-ranked UCLA, 71-60, behind Watkins' historic outing on Thursday. The 19-year-old guard finished with 38 ...

Caroline Fenton reacts to Thursday night’s thrilling battle between the crosstown rivals - including how the stars, in ...

USC Trojans women’s basketball star, JuJu Watkins signed an NIL deal with Nike in 2022 when she was just a senior in high school. In October, Watkins and Nike a ...

On the Feb. 11 edition of "Run It Back," Unrivaled co-founder Napheesa Collier talked about signing Bueckers to an NIL deal, as well as getting JuJu Watkins — a collegiate icon just like Bueckers — to ...

Nike made a significant impact during Super Bowl LIX, airing its first commercial during the “Big Game” in 27 years. The ad ...

Since Chad Bowden's arrival as new GM, there has been much discussion about power dynamics within the USC football program.

USC Trojans women’s basketball guard JuJu Watkins had a quick rise to stardom as a freshman. Watkins has signed numerous NIL ...

The top female players in basketball used to have to wait until they reached the pros to nab a shoe deal but the advent of ...

Currently, 40 states allow high school athletes to accept some form of compensation. William Carter, a top NIL consultant who ...

Lucy Olsen scored 28 points and Addison O’Grady had 13 as Iowa topped No. 4 USC 76-69 on Sunday, snapping the Trojans’ ...