Center stage in the city, for those few hours at least, belonged to women’s basketball. And in its brightest spotlight was ...

NIL-valued JuJu Watkins and her teammates made history for the USC Trojans women's basketball team by defeating the top-ranked UCLA Bruins team.

JuJu Watkins 's stardom continues to grow with USC women's basketball. Following Sunday's 69-64 win against the Washington ...

Sports agent Rich Paul breaks down NIL disrupting the college sports landscape and urges players to take a more holistic ...

The women’s game has found its new star. There wasn’t much question as to who the next great women’s college basketball player would be, but after both Caitlin Clark and Angel ...

Paige Bueckers is in rarefied air. On Wednesday night, the projected No. 1 pick in the 2025 WNBA draft scored 23 points to ...

Earlier this week, the United States government, under the auspices of the new Trump administration, issued a significant new decision regarding NIL.

The granddaughter of President Donald Trump has become a millionaire in her own right without hitting one shot for the Miami ...

USC athletic director Jennifer Cohen shares her views on football coach Lincoln Riley, how she is adapting to a new pay era ...

JuJu Watkins scored 38 points to lead sixth-ranked Southern California over No. 1 UCLA 71-60, handing the crosstown rival Bruins their first loss of the season.

Here in the contrails of the Caitlin Clark phenomenon, Tampa is set to host its fourth Women’s Final Four, April 4-6 at Amalie Arena. For our region, the timing couldn’t be more exquisite: The game’s ...

After having a stellar freshman season last year, JuJu Watkins came into her sophomore season for the USC Trojans under ...