Excited shoppers have been quick to compare Primark's colourful prints to those offered by Djerf Avenue. For instance, ...

In another post, @N adiamcd praised Primark's dressing gowns, writing: "It's giving Djerf Avenue," and in yet another TikTok, ...

Primark's sleepwear range has impressed Djerf Avenue fans who love the fruit-themed dressing gowns and sleep essentials ...

Primark shoppers have gone wild for a new collection that looks very similar to a popular influencer's brand, for a fraction ...

Primark's range has drawn several comparisons to Djerf Avenue, which offers its popular fruit and summer berries robes for £115. Highlighting some of the products on TikTok as @Mollsfinds ...

Not only did she spot ‘exact dupes’ to pyjamas from Matilda Djerf's brand Djerf Avenue, but she even went ... “Make sure you get the robe, it's SO SOFT.” ...

Not only did she spot ‘exact dupes’ to pyjamas from Matilda Djerf's brand Djerf Avenue, but she even went ... “Make sure you get the robe, it's SO SOFT.” At the same time, one Primark ...