FASHION fans are going wild and claim Primark has ‘outdone themselves’ with their brand new Spring collection.  So if you ...

Not only did she spot ‘exact dupes’ to pyjamas from Matilda Djerf's brand Djerf Avenue, but she even went as far to hail the new range as the ‘best Spring collection yet’. Posting on ...

Primark shoppers have gone wild for a new collection that looks very similar to a popular influencer's brand, for a fraction ...

Primark shoppers have gone wild for a new collection that looks very similar to a popular influencer's brand, for a fraction of the price. The cheap fashion store have introduced a new collection ...

Djerf Avenue pyjamas and Miu Miu jackets. There’s an ethical grey area: At what point does an item stop being a “dupe” and start being a counterfeit? But that hasn’t stopped dupe culture ...

Fans of the luxury brand Djerf Avenue are seriously impressed with Primark's new sleepwear range. While some might think nothing compares to Djerf Avenue's beautiful robes and cosy loungewear ...

Quick recap. On Tuesday, 27 January 2025, Matilda Djerf posted a carousel to Instagram in which she was playfully sipping a coffee sporting a chestnut bronde colour change (seen most recently on ...