Djerf Avenue. The 27-year-old entrepreneur addressed the allegations in a lengthy Instagram post on Tuesday, less than one week after Swedish outlet Aftonbladet published their bombshell exposé.

Not only did she spot ‘exact dupes’ to pyjamas from Matilda Djerf's brand Djerf Avenue, but she even went as far to hail the new range as the ‘best Spring collection yet’. Posting on ...

Fans of the luxury brand Djerf Avenue are seriously impressed with Primark's new sleepwear range. While some might think nothing compares to Djerf Avenue's beautiful robes and cosy loungewear ...

The Djerf Avenue founder, who has over three million Instagram followers, came under fire after 11 anonymous current and former employees of the clothing brand accused Matilda of bullying ...