Primark's sleepwear range has impressed Djerf Avenue fans who love the fruit-themed dressing gowns and sleep essentials ...

Excited shoppers have been quick to compare Primark's colourful prints to those offered by Djerf Avenue. For instance, ...

Forget the era of hyper-polished influencers and #sponsored saturation, brands have found a new, more authentic voice: their ...

Primark shoppers have gone wild for a new collection that looks very similar to a popular influencer's brand, for a fraction ...

In another post, @N adiamcd praised Primark's dressing gowns, writing: "It's giving Djerf Avenue," and in yet another TikTok, ...

Fans of the luxury brand Djerf Avenue are seriously impressed with Primark's new sleepwear range. While some might think nothing compares to Djerf Avenue's beautiful robes and cosy loungewear ...

Supermarket chain Lidl has announced that it is holding nine store openings before the end of the month. Bosses said that ...

Matilda Djerf seems to be angling for a rebrand after her Djerf Avenue scandal with a new brown hair colour. We investigate.