The unique sleds were all shapes and sizes. Some of the notable ones MLive saw were a Coors silver bullet, peacock, Garfield, Detroit Lions themed, White Snake equipped with “rockstars”, a UFO ...

It was in 1978 that Coors started brewing up "The Silver Bullet," Coors Light, taking on Miller Lite which had been around ...

It's interesting that Coors seems to be veering away from its famous Silver Bullet train, which was in last year's Super Bowl commercial. Peyton and Eli Manning for FanDuel FanDuel is bringing ...

After a couple years in a row on Lake Waukewan, the 16th New England Pond Hockey Classic is back where it should be: right on Lake Winnipesaukee. And ...

This year, Coors Light is turning the phrase into a literal case of beer with Mondays Light, which is new limited-time packaging "designed to bring chill to one of the worst Mondays of the year ...

Piper Sandler analyst Michael Lavery raised the firm’s price target on Molson Coors (TAP) to $67 from $63 and keeps a Neutral rating on the ...

Hungover from Super Bowl? Not if you keep drinking! And Coors Light has the perfect solution. The national beer company has transformed the dreaded "case of the Mondays" into a literal case of beer.

Coors Light is back in the Super Bowl advertising game with a sloth-based commercial that plays on America's Monday morning hangover. Waking up the morning after the big game, everybody's favorite ...