Today, the legendary brand Bulgari and independent Swiss watch brand MB&F unveil their newest timepiece collaboration: ...

The Bulgari x MB&F Serpenti represents a unique creation born from the combined vision and expertise of both brands, ...

And when LVMH powerhouse Bulgari announced a new collaboration, watch enthusiasts knew something special was coming. Turns ...

While watches are inherently genderless objects, they have nevertheless historically been marketed to either men or women in ...

The ornate snake-themed luxuries marketed by Western brands, however, stand in sharp contrast to the Year of the Snake gifts ...

The high jewellery maison celebrates the Chinese zodiac in ‘Serpenti Infinito’, a Shanghai exhibition that traces how the ...

The snake-like Serpenti was Bulgari’s first icon of watchmaking, and it remains one of its most famous – and original – ...

while 2017’s Serpenti Twist offered a more casual and accessible version that replaced a gold bracelet with wraparound leather straps in bold colours. In 2023, Bulgari introduced a new ...

On January 21 and 22, LVMH descended upon midtown Manhattan in New York City for the luxury conglomerate’s annual watch week.

The Bulgari Serpenti gained prominence almost immediately after its launch in 1948. Its reputation grew even further when Elizabeth Taylor wore a famous gold Serpenti bracelet-watch during the filming ...

LONDON — Mytheresa is adding Bulgari to its fine jewelry lineup, with a curation of watches ... which has a geometric, architectural spin; Serpenti Viper creations; and gemstone-embellished pieces ...