Napkin AI represents a new breed of vertical AI agents, generating a graphic that represents text within five seconds.

The external customer may be king most of the time, but it is the internal customer (the employee) that constitutes the kingmaker through continuous, innovative and agile value creation that keeps ...

The martech RFP process is long, complex and often flawed. Focus on these key areas to make smarter technology choices. The ...

Here’s how AI-powered paid search audits can help streamline analysis, flag inefficiencies, and simplify reporting for better PPC results.

Artificial intelligence isn't just a concept for the tech-savvy anymore; it's becoming the backbone of modern businesses. Key ...

Bajaj has appointed Mumbai based Tilt Brand Solutions for the brand and communication management of its consumer appliances and lighting portfolios. In recent years, the brand has embarked on a ...

To help you answer this question, this article looks at why emotional marketing works and how you can develop more emotional brand communications. Is your brand memorable? Do you really know what ...

Is developing differentiated brand communications that deliver real world value and drive brand uptake your goal? If so, understanding how the pharmaceutical market defines brand value and knowing ...

Rolex’s communication often highlights its association with precision and status, reinforcing its Ruler identity. • Visual Branding: XO used bold, minimalist imagery to signal modernity and a ...

Representational (iStock) How about I start with some ‘fun’ numbers about the impact of brand communications? According to an Oracle study, 90 percent people are more likely to remember ads ...

Elements within the brand identity are property of the University System of Georgia and are trademarked and thus should always include the ™. As such, their use is prohibited without explicit ...