Another (and quite ridiculous) example, is the name of the sports brand Adidas. It's a contraction of the company's founder ...

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As the legend goes, before Michael Jordan signed with Nike, he had his eyes and his heart set on a different sneaker brand—adidas. If things had gone just a little differently, we’d probably be ...

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Adidas once again proved to be at the forefront of football shirt design in the late 80s. Horst Dassler, son of Adidas founder Adolf Dassler, gave the design team the go ahead to move away from the ...

The history of the brand also carries deep meaning. Adolf (Adi) Dassler founded it in 1949 after the dramatic breakup of Gebrüder Dassler with his brother Rudolf. The conflict led to a split: Rudolf ...