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Streaming services are in a land grab for TV ad dollars. Here's a rundown of what HBO Max, Peacock, and others are offering and what they charge.
This article was originally published September 2021 and has since been updated ... and improved ways to target and buy ads. Spending on connected TV advertising this year is expected to hit ...
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Yahoo debuts first consumer ad campaign in years
Yahoo on Sunday aired its first major television ad in years during the Super Bowl, a positive sign of momentum for the tech ...
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The Tokyo Olympics are over. Now skittish advertisers are looking to Beijing.
The verdict? It's not looking great if you're in linear-TV ad sales. As The Wall Street Journal reported, NBCUniversal's coverage of the Tokyo Olympics drew the lowest average primetime audience ...