In the modern era, branding matters to image-making and money-making. No wonder all the fretting over golf course names.

The club was founded in 1890 under its original name of St Duthus Golf Club, the patron saint of Tain still featured on the club logo. The name was changed in 1911 when a new clubhouse was built, ...

The Beer Snake—that magnificent slinky plastic stretch of hundreds of emptied beer cups stacked up by golf fans at the 16th ...

A more modern design of the Olympic logo, in the original colours, marks the beginning of Team Brazil as the new management ...

McIlroy is in a great spot. He began the PGA Tour portion of his global schedule by winning for the first time at Pebble Beach, another soft course with rain and plenty of wind that led him to play ...

Crayola is going back to the drawing board with its latest collection, bringing back a special assortment of retired colors for the first time in its 122-year history.

At the time, it felt like it was a joke, but fans pointed out that that year's logo featured the colors orange and yellow ... year's logo featured some dark green for Philadelphia and darker ...

In 2022, the logo included orange for the Cincinnati Bengals and yellow for the Los Angeles Rams. A year later, the design featured green for the Eagles and red for the Chiefs in 2023. Though the ...

The Air Jordan 14 "Oxidized Green" is quite a massive drop, as this silhouette is pretty much envisioned to be on the golf course.