Unsurprisingly, NFL’s GOAT (and the sports world’s biggest watch guy) Tom Brady kept everyone guessing with an exquisite ...

Super Bowl LIX was full of big moments, from Kendrick Lamar's halftime show with SZA to the Philadelphia Eagles' victory.

Tom Brady debuted as a Super Bowl broadcaster for Fox, showcasing a $740,000 Jacob & Co. Caviar Tourbillon watch. Despite its ...

Andy Warhol famously once quipped, “I don’t wear a Tank to tell the time…I wear a Tank because it’s the watch to wear.” The ...

Most of us want to make our mark on the world, and one of the easiest ways is through small and preferably discreet personal ...

While most people were eyeing the football yesterday at the Super Bowl LIX, watch lovers were busy scanning the celebrity ...

The first international auction held in Saudi Arabia featured luxury watches and jewels, international art, Arab artists, and ...

Tom Brady wore a luxurious Jacob & Co. watch, the Caviar Tourbillon in the Yellow Sapphires design, for his first Super Bowl ...

Brady signed a 10-year, $375 million contract with Fox Sports, following his 23-year NFL career, during which he played in 10 ...

From Serena Williams’ on-theme AP to Jalen Hurts’s ultra-complicated Patek, the big game was brimming with outrageous ...

The Philadelphia Eagles’ dominating win over the Kansas City Chiefs in Super Bowl LIX on Sunday was filled with captivating sub-plots and narratives that have already begun to impact the sports ...

Super Bowl LIX saw everything from Andy Reid’s $60 Timex to Jay-Z’s $3.5M Richard Mille—here’s a look at the watches that stole the show.