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Watch as Elmo sits in an umpire's chair and debates the two letters found on Federer's On-branded sneakers: Is it 'Q' and 'C' or 'O' and 'N'?

CHOSEN marked its 5th anniversary with the HIFIVE Conclave at the Museum Theatre, Chennai, bringing together experts and the ...

The ad serves as a lighthearted approach to explaining the company's logo, which is often mistaken for "QC" instead of "ON." ...

The Connecticut company’s long-lived logo is now getting a new look tailored for the future and the dramatic shift to digital ...

Triton International Ltd. 8% Perp. Pfd. Series B 0.68% Triton International Ltd. 7.375% Cum. Redeem. Perp. Pfd. Series C-0.29% Triton International Ltd. 6.875% Perp. Pfd. Series D-0.92% ...

They're the new universal language. But here's the kicker – most people (even designers) completely misunderstand why these logos work. After crafting brands for over a decade through Inkbot Design, I ...