This McDonald's ad featuring two NBA legends became an instant classic when it first aired during Super Bowl XXVII in 1993.

Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super ...

The winners of the 30th annual Critics Choice Awards have been announced in California, with the American romantic drama ...

After making his debut in 2014's Captain America: The Winter Soldier, Mackie has portrayed Sam Wilson in eight Marvel ...

One of the winningest brands in Ad Meter history enters the Hall of Fame on the 30th anniversary of a record-setting Super Bowl commercial run ...

Let's be honest, they're the best part of the big game.

Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super Bowl commercial a big winner in the eyes of the viewing public.

In 2025, FOX sold 10 of its 30-second Super Bowl commercial spots for over $8 million each Bud Light; Uber Eats Super Bowl commercials don’t come cheap. Since the first championship game in 1967 ...

The 2025 Super Bowl featured a boatload of star-studded commercials, and we’ve assembled a list of the best of the best. Ads featuring everyone from Brad Pitt to Ben Affleck to Greta Gerwig to ...