Dr Pepper was one of the first major national brands to integrate current college athletes in its advertising when name, image and likeness rules changed in July 2021 when it featured DJ ...

Cincinnati Bengal and former LSU Tiger Joe Burrow is the subject of backlash from college football fans on Friday after sharing some controversial NIL advice. The star quarterback won the NFL ...

CBS News (Video) NIL money in college athletics creating "have-not" sports Posted: January 16, 2025 | Last updated: January 16, 2025 It's been over three years since college athletes have been ...

Navigating the transfer portal and NIL era in college football is simple, according to the advice that Cincinnati Bengals quarterback Joe Burrow shared. Before Burrow helped resurrect the ...

The NIL era is not only paying athletes ... That’s the goal of Fanstake, an initiative co-founded by College of Charleston grad Greg Glass. Its model is pretty straightforward: average fans ...

Just ask Ohio State football. At a reported $20 million of funds used for NIL (name, image, likeness), the Buckeyes have one of the most expensive rosters in college athletics. It paid off Monday ...

You can do whatever you want.” Since 2021, when the NCAA changed its rules to allow college athletes to profit from their name, image and likeness (NIL), blue-chip high school and junior college ...

Lawmakers in the state of Georgia have introduced legislation to exempt NIL income earned by college athletes at in-state institutions from state income tax. State senator Brandon Beach ...

I have been reading a lot lately about college football players gaining the ... Now that Name, Image, Likeness (NIL) money is flowing to the players, some superstars are raking in thousands ...

After a campaign that nearly won him the Heisman Trophy in 2024, Boise State Broncos running back Ashton Jeanty departs his college football career as NIL money completely dominates the landscape.

Since then, prospective and current college athletes have enjoyed latitude in negotiating and signing NIL deals with little fear of NCAA penalties. Another federal antitrust lawsuit, House vs.

OCR’s Title IX guidance reshapes college athletics by requiring proportional NIL revenue sharing between male and female athletes, challenging budgets. Apr 7, 2024; Cleveland, OH, USA ...