Primark shoppers have gone wild for a new collection that looks very similar to a popular influencer's brand, for a fraction ...

FASHION fans are going wild and claim Primark has ‘outdone themselves’ with their brand new Spring collection.  So if you want to give your wardrobe an upgrade ahead of the warmer weather, then ...

Primark's sleepwear range has impressed Djerf Avenue fans who love the fruit-themed dressing gowns and sleep essentials ...

Fans of the luxury brand Djerf Avenue are seriously impressed with Primark's new sleepwear range. While some might think nothing compares to Djerf Avenue's beautiful robes and cosy loungewear ...

Not only did she spot ‘exact dupes’ to pyjamas from Matilda Djerf's brand Djerf Avenue, but she even went as far to hail the new range as the ‘best Spring collection yet’. Posting on ...

Though we at ES Best are massive supporters of the second-hand clothing community, the soaring popularity of vintage styles ...

I noticed the brand has been worn heavily by the likes of Hailey Bieber, Kendall Jenner, and Matilda Djerf. The style that is making waves is the Baby—produced in nine colors, and a great budget ...

Quick recap. On Tuesday, 27 January 2025, Matilda Djerf posted a carousel to Instagram in which she was playfully sipping a coffee sporting a chestnut bronde colour change (seen most recently on ...