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ADWEEK on MSNKraft Heinz's CMO on the Secret Sauce Behind Its Mustard CollabThe collab dropped at the Grammy's and ahead of the Super Bowl, but Todd Kaplan says its been a year in the making.
In its latest collaboration with Dijon McFarlane, aka DJ Mustard, Heinz has launched a limited-edition mustard offering.
Mustard is described in press materials as a lifelong fan of the brand and is known for a having a jewel-encrusted Heinz bottle chain. Parent company Kraft Heinz saw net sales decrease 2.8% in Q3 2024 ...
"Much like HEINZ, Mustard is someone who goes all in when he creates something to put out into the world," says Todd Kaplan, North American Chief Marketing Officer for Kraft Heinz. "He has been a ...
But this time, it’s not just about beats, it’s about eats. Recent Grammy Award-winning producer Mustard has joined forces with HEINZ, creating a limited edition condiment collaboration called the ...
American food company Heinz has announced its collaboration with record producer Mustard. After a huge demand from fans, the company has finally joined hands with the Grammy winner.
Real ones know there are only two legendary mustards – ahem, MUSTAAAAAAAAAARRRDs – out there. Last night, during the biggest night in music, HEINZ and award-winning producer, Mustard, officially ...
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