In downing unbeaten UCLA, the Trojans sensation silenced doubters with 38 points and 11 rebounds in an 8-block party at a ...

It felt like it would be a while before a prospect of Caitlin Clark’s caliber came around again. In reality, it took less than a year.

In a resounding win over the No. 1 UCLA Bruins, USC Trojans star JuJu Watkins made history, accomplishing a feat that former Iowa Hawkeyes star Caitlin Clark or ...

Earlier this week, the United States government, under the auspices of the new Trump administration, issued a significant new decision regarding NIL.

USC athletic director Jennifer Cohen shares her views on football coach Lincoln Riley, how she is adapting to a new pay era ...

USC beat the No. 1-ranked UCLA, 71-60, behind Watkins' historic outing on Thursday. The 19-year-old guard finished with 38 ...

Caroline Fenton reacts to Thursday night’s thrilling battle between the crosstown rivals - including how the stars, in ...

NCAA contenders Texas snapped South Carolina's conference winning streak on Sunday, setting up a three-way tie atop the SEC.

USC Trojans women’s basketball star, JuJu Watkins signed an NIL deal with Nike in 2022 when she was just a senior in high school. In October, Watkins and Nike a ...

The rise of Name, Image, and Likeness (NIL) deals has transformed college sports, allowing student-athletes to earn ...

On the Feb. 11 edition of "Run It Back," Unrivaled co-founder Napheesa Collier talked about signing Bueckers to an NIL deal, as well as getting JuJu Watkins — a collegiate icon just like Bueckers — to ...

Nike made a significant impact during Super Bowl LIX, airing its first commercial during the “Big Game” in 27 years. The ad ...