USC Trojans women’s basketball star, JuJu Watkins signed an NIL deal with Nike in 2022 when she was just a senior in high school. In October, Watkins and Nike a ...

On the Feb. 11 edition of "Run It Back," Unrivaled co-founder Napheesa Collier talked about signing Bueckers to an NIL deal, as well as getting JuJu Watkins — a collegiate icon just like Bueckers — to ...

Nike released a Super Bowl campaign that featured women basketball stars Caitlin Clark, A'ja Wilson and JuJu Watkins. A one-minute video of the ad was released on Nike's Instagram pages on Sunday, Feb ...

Nike made a significant impact during Super Bowl LIX, airing its first commercial during the “Big Game” in 27 years. The ad ...

The rise of Name, Image, and Likeness (NIL) deals has transformed college sports, allowing student-athletes to earn ...

USC athletic director Jennifer Cohen shares her views on football coach Lincoln Riley, how she is adapting to a new pay era ...

Since Chad Bowden's arrival as new GM, there has been much discussion about power dynamics within the USC football program.

USC beat the No. 1-ranked UCLA, 71-60, behind Watkins' historic outing on Thursday. The 19-year-old guard finished with 38 ...

In a resounding win over the No. 1 UCLA Bruins, USC Trojans star JuJu Watkins made history, accomplishing a feat that former Iowa Hawkeyes star Caitlin Clark or ...

In downing unbeaten UCLA, the Trojans sensation silenced doubters with 38 points and 11 rebounds in an 8-block party at a ...

Caroline Fenton reacts to Thursday night’s thrilling battle between the crosstown rivals - including how the stars, in ...

In a sense, we’re getting a Seinfeld stand-up tour in 1995. We’re being treated to a Nirvana show in the grunge era. We’re ...