And right now, you can get a 12-piece set of the brand's cookware that reviewers call "the best cookware I have ever had" on ...

Celebrity chef Gordon Ramsay stars in cookware brand HexClad’s first Super Bowl commercial — dubbed “Unidentified Frying ...

Cookware deals and Super Bowl Sunday actually have more in common that you might think this year, because HexClad, whose ...

“We've done our absolute best to create entertainment and engagement and already have created 6 billion impressions,” says ...

The former “SNL” star makes a surprise appearance in Gordon Ramsay’s first-ever Super Bowl commercial for his kitchenware brand HexClad, and we hear his ad-libbing had the crew cracking up. The ...

When our editors reviewed a HexClad pan for the first time, they were blown away. They called it a “cooking superstar” and ...

The "Unidentified Frying Object" ad marks another milestone in HexClad's meteoric rise as a category disruptor and direct-to-consumer maverick. Set in Area 51's high-tech test kitchen, this ...

and one of the few ever DTC brands, to advertise in the Super Bowl, HexClad launched its most ambitious campaign to date. "Unidentified Frying Object" kicked off weeks before the game with a viral ...