Social media content curation requires more than creativity—it demands ... we ensure that every post has a clear disclaimer, such as #Sponsored or #Ad. Our primary objective is to maintain honesty ...

However, since November 2023, when Apple stopped advertising on Musk's X, the platform formerly known as Twitter, a lot has ...

As the retail media sector booms, professionals need ongoing education to keep pace. These resources and training programs ...

The Conversation Weekly podcast speaks to Robert Gehl, an expert on alternative social media platforms, about decentralised ...

Ad campaigns that leave the biggest impact—like those from Poppi and Carl’s Jr—are the ones that go beyond the screen.

With Threads on track to surpass X as the real-time social app of choice, ads could appeal to many brands.

Employees are powerful brand ambassadors when they leverage their authentic voices and networks to promote the company’s ...

Dunkin's Super Bowl collab with Druski, Ulta's New Orleans activation hosted by Chanen Johnson and Poppi’s influencer-led ...

Street Hearts, Kenyan “confidence queen” and Maxine the Fluffy Corgi take the Ad Age NextGen Marketing Summit stage.

Nike had almost 188,000 engagement actions after it aired its star-studded ad featuring prominent female athletes.

In 2024, SiriusXM introduced a free, ad-supported offering of certain channels in a limited number of vehicles that would further the satellite broadcaster’s competition with over-the-air radio.

Often called digital natives, most young Australians use multiple social media platforms. But in the wake of some big changes to platforms like Meta and X, are their attitudes changing?