Primark shoppers have gone wild for a new collection that looks very similar to a popular influencer's brand, for a fraction ...

Excited shoppers have been quick to compare Primark's colourful prints to those offered by Djerf Avenue. For instance, ...

Primark's sleepwear range has impressed Djerf Avenue fans who love the fruit-themed dressing gowns and sleep essentials ...

In another post, @N adiamcd praised Primark's dressing gowns, writing: "It's giving Djerf Avenue," and in yet another TikTok, ...

Primark's range has drawn several comparisons to Djerf Avenue, which offers its popular fruit and summer berries robes for £115. Highlighting some of the products on TikTok as @Mollsfinds ...

Go Slow Robe Summer Berries Djerf Avenue on sale, Taylor Linen Robe Wallace Cotton NZ on sale, Chrissy Teigen Robe Teddy Mini Wrap Robe Cravings by on sale, Softies Women s Ultra Soft Marshmallow Wrap ...

Quick recap. On Tuesday, 27 January 2025, Matilda Djerf posted a carousel to Instagram in which she was playfully sipping a coffee sporting a chestnut bronde colour change (seen most recently on ...