Add to this her aspirational personal life, which includes a close-knit group of (well-dressed) friends, her adorably-tiny dog Rufus, and boyfriend (and Djerf Avenue co-founder) Rasmus Johansson ...

Not only did she spot ‘exact dupes’ to pyjamas from Matilda Djerf's brand Djerf Avenue, but she even went as far to hail the new range as the ‘best Spring collection yet’. Posting on ...

Fans of the luxury brand Djerf Avenue are seriously impressed with Primark's new sleepwear range. While some might think nothing compares to Djerf Avenue's beautiful robes and cosy loungewear ...