In a new satirical TikTok trend sweeping the app, content creators are mocking the makeup of Republican-leaning women, which they say is defined by caky, orange foundation, too-thick eyebrows and ...

From incorrect foundation shades to barely-there brows, pop star and actor Ariana Grande has stepped out in certain makeup ...

Laura Geller shares how to conceal dark circles and wrinkles under eyes for women over 50. The makeup pro explains how to ...

If you are looking for some quality makeup, an Acadiana woman’s Mardi Gras inspired makeup has sold out in 20 stores across ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Toasted makeup uses warm colors like rusty browns, oranges, and reds to light up the face as though it's awash in the light of a fireplace. Here's a full tutorial on how to recreate the viral look.

Valentine’s Day is all about love, but let’s be honest—it’s also about looking and feeling your absolute best. Whether you’re ...

In the pursuit of a youthful glow, many of us turn to makeup as our trusted ally. But did you know that some common makeup ...

After appearing on the 11th series of Love Island, Harriett Blackmore, from Brighton, was invited to participate in the ...

Sound like your kind of routine? Read on for all you need to know about the Demi Method.

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For those who have misplaced their cheekbones this year (and it’s easily done), there’s a make-up product for that. Rare ...