One is a technical approach specifically designated for on-camera makeup. The other is a stylistic preference that may have a more profound message and meaning. “A sharper contour gives the nose a ...

But it made its way mainstream via TikTok, where creators use underpainting to achieve a more lived-in look. As the high-definition contour that dominated the twenty-teens gave way to no-makeup ...

“Contouring involves balancing the face shape before anything else ... pigment is balanced with a ‘skin-like’ formula that looks ultra-natural but is still long-lasting; it won’t melt ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

New York Fashion Week started on February 6 and will run till February 11. Major brands like Todd Snyder, Coach, Tory Burch, ...

Sound like your kind of routine? Read on for all you need to know about the Demi Method.

For those who have misplaced their cheekbones this year (and it’s easily done), there’s a make-up product for that. Rare ...

Demi Moore is the Best Actress frontrunner for her role in The Substance and looked every inch the winner on the red carpet, ...

The color of the contour should be around three shades darker than your natural skin tone while bronzer should be one (for more natural makeup looks) to two colors (for a stronger-looking glam ...

Underpainting has a long history in drag makeup, where it's used to soften hyper-defined contour. But it made its way ...