The new product was Cheetos Popcorn (two flavors), and popcorn was already its own kind of food. No longer a uniform puff or iconic sprig, the brand had to define Cheetos by its distinctive flavor. In ...

Burger King is contributing to the fast food battle to create the most bizarre food items possible with their new "Mac n' Cheetos." They are deep-fried mac n' cheese sticks covered with Cheetos ...

Why is This Work Relevant for Creative Strategy? For years Cheetos had spent its marketing efforts portraying itself as the "family fun" brand and downplaying the most distinctive, and divisive, ...

An curved arrow pointing right. In the latest round of absurd fast-food menu item releases, Burger King has introduced Cheetos Chicken Fries – a dusty orange twist on their original Chicken Fries.

The burger features whatever toppings you want, plus a Cheeto-covered bun and Cheetos on the inside ... ABC13 crews also spotted flamin' hot cheese popcorn, flamin' hot soft pretzels, and more!