In a world of digital noise and curated personas, authenticity fosters a deeper, more lasting connection. Networking for ...

Brands need to stop treating influencers like ad placements and start treating them like true equity partners.

Industry experts at e4m Auto Marketing Summit 2025 explored how brands can leverage digital content and community-driven ...

We catch up with the aerospace giant’s vice-president of marketing, Romain Chambard, as he prepares to judge The Drum ...

In today's competitive market, establishing a robust brand identity is crucial for attracting and retaining loyal customers.

Empty innovation is dead, authentic connection is everything. AIA Singapore's chief marketing and healthcare officer unpacks ...

Digital media consultant Mark Challinor continues the News Horizons series by talking to the people shaping tomorrow’s media.

Sprout Social Influencer Marketing equips brands ... to prioritize authentic, relationship-driven campaigns. Sprout equips brands with the tools and data to identify the right influencers, drive ...

Shopify shares actionable small business tips from expert entrepreneurs, including how to find success in your marketing, ...

Growth marketing is a marathon, not a sprint. Learn how to implement the field’s basic principle of relationship-building in ...

Traditional tactics — like mass media campaigns and siloed digital ads ... transactions to lasting customer relationships. This requires a strategic, integrated approach that combines storytelling, ...