With the shadow of a tumultuous ban still looming over TikTok in the United States, Meta is offering to pay a large sum of money to popular content creators on the "third party" social media app who join Facebook and Instagram.
While TikTok remains hugely popular in Brazil, Indonesia and other markets, its 170 million users in the United States are its most valuable.
Disappointment, denial and confusion flooded US TikTok upon hearing that Chinese owner ByteDance planned to shut off the app by Sunday.
A looming ban on TikTok set to take effect on Sunday presents a multibillion-dollar headache for app store operators Apple and Google.
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Shou Zi Chew was an intern at Facebook before he became Mark Zuckerberg’s biggest competitor as CEO of TikTok. Shou Zi Chew may be the CEO of Mark Zuckerberg’s biggest competitor, TikTok, but at the start of his career, he worked for Zuckerberg as an intern at Facebook.
With popular applications missing from the Apple App Store and Google Play Store in the US thanks to a ban (which looks set to be repealed by President Trump once he is sworn in), Facebook and Instagram-owner Meta has swooped in to scoop up content creators left adrift.
Adam Cohen is among the more than 170 million U.S. users awaiting TikTok's fate. The Tamalpais Valley resident, known on the popular social media platform as "Marin Dad," produces satirical videos about life in Marin County and promotes local businesses on social channels.
Social media giant Meta has offered to pay up to $5,000 (£4,040) to popular creators in the United States who join Facebook and Instagram.
After officially increasing the allowed length of videos and adding a new editing tool, Meta recently began letting TikTok creators earn as much as $5,000 over three months for posting "Reels" to Facebook and Instagram.
For Monika Scott and Robyn Mair, the last month has brought a whipsaw of emotions every time they log onto social media.
Facebook and other social media apps pose similar data privacy and national security threats as TikTok. So why has India banned only TikTok and not Meta's platforms?