Amazon is testing a new Prime Video feature that recommends groups of content using AI rather than traditional algorithms. If you’re part of the test, you’ll see new “AI Topics” tailored ...

While the specific service will no longer be offered, Amazon will still offer Prime members free returns for eligible ...

Amazon Prime is expected to remain at the core of Amazon’s business strategy, continually evolving to meet consumer demands.

An Amazon spokesperson said "Try Before You Buy's" limited reach and the growing use of AI-powered recommendations prompted the decision.

Wall Street analysts are optimistic about Amazon's earnings season. Needham analyst reiterates Buy rating & $250 target, ...

The service, which allowed Amazon's Prime members to try on select clothing items ... scaling to a limited number of items and customers increasingly using our new AI-powered features like virtual try ...

Amazon Ads is rolling out Brand+, a new offering for marketers combining "trillions of signals" from shopping, browsing and ...