FY25 revenue grew by 26.2% YoY to $267.4 million, with a 31.2% increase in marketing and sales promotion expenses.

Threads has rolled out native post scheduling and detailed post analytics features, allowing users to plan and track content ...

India's pickleball landscape is rapidly evolving, with a calendar of high-profile tournaments showcasing the sport's growing ...

Shweta Jain of The Leela Palaces, Hotels & Resorts shares its marketing strategy focusing on cultural storytelling, ...

Reliance has also partnered with Nvidia to build AI infrastructure in India, with the company reportedly purchasing chips ...

National Girl Child Day celebrates the strength and potential of girls in India. We take a look at impactful campaigns that empower girls and more.

Digital mediums have played a key role in laying the foundation of Meesho. By emphasising affordability and creating a space ...

In this story, we see how That Sassy Thing uses humour, education, and visual storytelling to challenge taboos and make ...

The platform upgraded its ad attribution models by integrating Multi-Touch Attribution (MTA) and Marketing Mix Modeling (MMM) ...

The ad playfully showcases how pickleball fever can transform everyday spaces into makeshift courts, capturing the sport’s accessibility and universal appeal.

AI won't replace human creativity, nearly 70% of consumers seek to own less, and 68% of Gen Z pursue agency and optimism in ...

Meta is facing backlash after users, including celebrities, accuse the platform of automatically refollowing official Trump ...