Panera Bread is similarly feeling the love this year, launching a Valentine’s Day Date lunch promo around the fast casual’s new Asiago Bagel Stack sandwiches. “You’ll get one for you, and one for free for your BAE,” Panera said.

Here are 10 ways to practice self-love on Valentine's Day:

And whether you're tethered to another human on this Hallmark holiday, overpaying on a day to celebrate the purity of love is just plain heartless. (Call me unromantic, but I stand my ground). Why not say I love you for less this year and save some money for the rest of your relationship?