The new partnership combines Adobe’s GenStudio content supply chain solutions with Dentsu’s data and identity platform, Merkury.

The marketer launched the culturally minded — and perhaps overdue — campaign with a spot that aired during the Grammy Awards.

The fast emergence of disruptors like DeepSeek could cater to marketers’ desire for tech that produces concrete outcomes at ...

More than 4 million advertisers are now using the company’s generative AI offerings while Meta is working to streamline its ...

Expectations are high that the two synergistic and growing channels can deliver on the promise of full-funnel, data-driven ...

Sixty-three percent of singles are more likely to say “yes” to someone interested in cooking, per Tinder research.

Organic social media can be used to test hypotheses before making a larger investment, according to research from VaynerX and ...

Central to the deal is Dysrupt’s proprietary Impact Advertising System solution that is focused on optimizing media, creative ...

During what could be a banner year, a focus on generative AI and the convergence of connected TV and retail media key into ...

Tariq Hassan will stay on to support the transition as Alyssa Buetikofer, CMO for the brand in Canada, returns to the U.S.

CMO Radhika Duggal detailed the strategy behind the league’s “Game On” effort starring rapper Doechii that will premiere ...

In the brand’s third collaboration with Meghan Trainor, the pop star appears as an airplane captain to showcase soft matte ...