CEO Brian Niccol explains the company’s pivot back to its roots.

Super Bowl freebie comes despite plans by new CEO Brian Niccol to cut costs at the coffeehouse chain by slashing the number of deals and promotions.

On Monday after the Big Game, Starbucks Rewards members can use a coupon on the mobile app to get a free tall coffee when ...

Some fans who stayed up late to watch the game can get a free cup of coffee to help them wake up courtesy of Starbucks.

Starbucks will offer a rare perk on Monday: free coffee. Under CEO Brian Niccol, the coffee chain has drastically reduced its deals and giveaways in an attempt to boost its bottom line.

Kermit the Frog. Coffee puns like “thanks a latte” and “a matcha made in heaven.” Drawings of dogs, cats, birds and bees.