Samsung Electronics on Wednesday unveiled its newest Galaxy S25 smartphones, powered by Qualcomm's chips and Google's artificial-intelligence model, hoping its upgraded AI features can reinvigorate sales and fend off Apple and Chinese rivals.

Alongside the Galaxy S25 Ultra, Samsung will also update Galaxy AI. How will this define AI smartphones in 2025 and beyond?

The Samsung Galaxy S25 series sets a new standard as a true AI companion with most natural and context-aware mobile experiences ever created.

Samsung Electronics on Wednesday unveiled its newest Galaxy S25 smartphones, powered by Qualcomm's chips and Google's artificial-intelligence model, hoping its upgraded AI features can reinvigorate sales and fend off Apple and Chinese rivals.

The Korean company announced today that it will launch a new trade-in program that doesn’t require the purchase of a new handset. The “Galaxy Easy Compensation” scheme will pay Korean Galaxy phone owners money for their old device, with values fluctuating depending on the condition. Crucially, no purchase of a new phone is needed.

Samsung aims to turn next gen phones into AI companions

Samsung has just unveiled its new Galaxy S25 smartphone range, and while it serves up a variety of upgrades to last year’s already formidable S24 offering, your desire to pick up one of these polished new handsets will likely depend on your feelings towards AI.